Franchise Skeptics are people who have seen too many friends and family lose both their saved-up wealth and their final productive years when they 'bought a franchise'. With the franchisor guaranteed both instant five-figure payouts and guaranteed revenues for 10, 20 years for every franchise unit sold, the incentive to get people to commit to "Buying a Franchise" is intense.
But not for us.
Unlike a franchise broker, Franchise Skeptics LLC recognizes the Franchise industry as being conducive to predatory behaviors on all levels of franchise development. We are skeptical of the majority of the over 3,000 business models available for enfranchisement, especially as a means for middle-class people to buy a profitable business. For the person comparing franchises, our reports offer clear, comparative data and analysis between similar opportunities. For our consulting offerings, we work with our clients in offering franchise analysis, ensuring our clients are investing in a business and not throwing their life savings toward a ten-year program of indentured servitude - that's why out motto is "Don't Buy a Job!™"
We approach franchise purchase consulting with the same healthy skepticism all of us should bring to a six-figure, decade+ long commitment. I'm sure there is a salesperson or a 'business development agent' or a 'franchise coach/broker/developer' bringing forth all the great things which can happen once you sign the dotted line, fully complete with that fake salesperson bonhomie on their part... and that persistent feeling of being rushed into things on yours.
Everyone you know is probably incentivized to get you to say 'yes'. And before you commit to covering $147,000 in 'Initial Investment' costs, signing what is effectively a labor contract, spend $295 to talk to the one expert who isn't afraid to not only say 'no', but 'Hell, no!'.
We are the last stop before committing $200,000 of your savings and ten years of your life into starting the wrong franchise. We listen to you, learn your situation, needs, and dreams, and with that in mind, review your selected franchise to see if it meets your criteria. We reject the toxic positivity of salespersons, Facebook Groups, and LinkedIn memes, to bring our clients sober, clear-headed analysis of their potential investment.
With a lifetime of experience in small business creation and development, we thrive on sharing our experience and knowledge to help you make the correct decision on your franchise. Our inherent skepticism, brought by years of franchise analysis, means the Franchise Disclosure Document, and it alone, must convince, me, the Franchise Skeptic the franchise is suited for you.
We are not salesmen. We are not franchise coaches, franchise fixers, nor do we loan money to potential franchisees. We are not paid more if you say "yes". We are not paid less if you say "no". We do not receive commissions from the sale of franchises, nor do we receive payments from franchisors, nor do we really recommend specific franchises - we may see if some are more likely to meet your objectives, but we don't actually recommend a particular franchise. That's for the sales people.
There actually is a way to look at a Franchise Disclosure Document to see if the franchise is structured to make exciting amounts of money. This one tip alone is worth the $295 consulting fee.
You don't buy a franchise: No, you lease a business model. Ten years, twenty, it's still a lease. So when the initial investment section of the FDD (Item 7) states $300,000, that's your money which you have to make back in those ten years... and then you must make even more to make all this effort worth your while, eventually earning a re
You don't buy a franchise: No, you lease a business model. Ten years, twenty, it's still a lease. So when the initial investment section of the FDD (Item 7) states $300,000, that's your money which you have to make back in those ten years... and then you must make even more to make all this effort worth your while, eventually earning a return on your $300,000 investment which would have beat, say, the stock market.
Can you state with confidence that your desired franchise does this? If "yes", you don't need our services!
But for the rest of you, those who want a sober, unbiased franchise analysis of your situation and how this franchise fits into it from a business analyst who is only beholden to you, the potential franchisee (unlike a franchise broker), give the Franchise Skeptics a call.
So many franchises are effectively jobs. Worried you are throwing $150,000 away to become a glorified salesperson with no hope of multi-unit expansion? Talk to us about franchise purchase consulting!
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